Market Highlights
Smartphone TV is basically TV watched on a smartphone. It offers live streaming of video content on the handheld smartphone anytime and anywhere. Rapid growth in smartphone TV market is owing to the rising availability of high-speed data services such as 3G, 4G, and 5G. Owing to this, users now prefer watching videos and TV on their smartphones.
Major factors driving the growth of smartphone TV market is the increasing use of smartphones and tablets around the globe. The media and entertainment industry has been one of the fastest growing sectors globally. Due to the popularity of OTT content, there is a significant growth in the smartphone TV market. Increasing demand in video TV subscriptions is driving the growth of smartphone TV market. Smartphone TV providers are expected to diversify their service offering in order to gain competitive edge over other competitors in their respective markets.
In this rapidly changing world of technology, smartphone TV market is projected to show major growth prospects during the forecast period. The continuous developments and increasing technological advancements are major factors leading to rapid adoption of smartphone TV services.
The global smartphone TV as a service market, by geography, has been segmented into North America, Europe, Asia Pacific and Others. In the global smartphone TV market, Asia Pacific has been the leading revenue generator in the global smartphone TV market and is leading the smartphone TV market. Moreover, Asia Pacific region is also expected to grow at the highest CAGR during the forecast period owing to the increasing penetration of smartphones and increasing investments in the smartphone TV market. Within Asia Pacific, smartphone TV market is projected to contribute faster to the growth of revenue backed by increasing number of smartphone users in countries such as Japan, China and India.
The smartphone TV market has been segmented on the basis of usage and service. The service segment is further bifurcated into free-to-air and pay TV services. Out of which pay TV services dominated the market and is expected to grow at the highest rate during the forecast period. Whereas free-to-air service segment of the smartphone TV market is expected to witness a decline in market share due to growing consumer preference for premium video content or TV channels.
Key Players:
The prominent players in the smartphone TV market are – AT&T, Inc. (U.S.), Comcast Corporation (U.S.), MobiTV, Inc. (U.S.), Sky PLC (U.K.), Charter Communications (U.S.), Verizon Communications, Inc. (U.S.), Bell Canada (Canada), Orange S.A. (France), Bharti Airtel Limited (India), Consolidated Communications, Inc. (U.S.), among others.
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Smartphone TV Market Segmentation
The smartphone TV market has been segmented on the basis of usage and service. The pay TV services accounted for more than half of the total market of smartphone TV market. This is owing to the rising availability of high-speed data services such as 3G, 4G, and 5G.
Market Research Analysis:
As compared to other regions, the smartphone TV market in North America is expected to witness significant growth. North America is expected to hold the third largest market share of the smartphone TV market during the forecast period. U.S and Canada are anticipated to drive the growth of smartphone TV market. This is owing to the developed economies in that region. In addition to this, the region also has a well-established infrastructure and allows high penetration of smartphones.
Across Europe, countries including Germany, France and the U.K. are anticipated to drive the growth of smartphone TV market. In Europe, the presence of advanced infrastructure and with the increasing adoption of technology and technological advancements in numerous countries is driving the market growth of smartphone TV market. Early adoption of emerging and advanced technologies and increased business needs are other major factors driving the growth of smartphone TV market.
Regional Analysis:
The regional analysis of smartphone TV market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that Asia Pacific is estimated to account for the largest share of the market and is projected to grow at the fastest rate during the forecast period. The major growth in smartphone TV market in Asia Pacific attributes to the growing investments in the smartphone TV market and increasing use of mobiles and tablets in that region.
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Intended Audience
Technology investors
Integrated device manufacturers (IDMs)
Original equipment manufacturers (OEMs)
Research/Consultancy firms
Smartphone manufacturers
Video content providers
TABLE OF CONTENTS
1 Market Introduction
1.1 Introduction
1.2 Scope Of Study
1.2.1 Research Objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
2 Research Methodology
2.1 Research Type
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data Collection, Analysis & Forecast
2.4.2 Market Size Estimation
3 Market Dynamics
3.1 Introduction
3.2 Market Drivers
3.3 Market Challenges
3.4 Market Opportunities
3.5 Market Restraints
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